Blue VanDyke Partner

Blue VanDyke

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Blue brings business design expertise, visionary planning, strategic thinking and proven leadership to 42V. An international executive fluent in German, Van Dyke has over twenty years of management experience in manufacturing, marketing, and financial services. He is currently the founder and owner of Pride-Media Group, Inc., which is focused on developing Software-as-a-Service applications for industry-specific needs. Previously, Blue held numerous executive positions within the digital marketing and automotive industries. As Chief Operating Officer of Proxicom, Van Dyke specialized in developing the corporate strategy and spearheading the planning and execution of interactive solutions for blue-chip companies such as Chevron, DuPont, Mazda, GMAC and Toyota Motor Sales, among many others. Van Dyke was integral in Proxicom’s survival through the dot-com burst and was tasked to increase revenue and profitability, streamline operations and strategically reposition Proxicom in preparation for sale.

He successfully grew Proxicom to a $60MM business and in 2007 led the sale of Proxicom to the Goldman Sachs backed digital marketing firm iCrossing. Prior to Proxicom, Blue held leading positions at Daimler-Benz and Ernst & Young after receiving his Master of International Management from Thunderbird, The American Graduate School of International Management.